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Position: Manager - Performance Marketing, Digital Business
Purpose: Design and deploy marketing strategy and plan by leveraging consumer insights, market analytics and innovation to increase consumer base, grow market share and penetration.
KPI - Increase Install base, MAU & higher viewership for India & International market
Education: Post Graduate Diploma / MBA in Marketing Management
Experience: 8-10 Years
Location: Mumbai
Reporting Relationship: Associate Vice President - Marketing, Digital Business
Business/Channel/Function: Digital (Sony Liv)
Key Responsibilities:
Marketing Strategy
Analyse historic trends in brand performance, content performance.
Keep a track of Publisher data trend such as (Google Facebook)
Study digital market landscape across all the markets & across all content <...