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This role acts as the social media expert to drive growth of HLB’s social media presence and overall engagement through effective content strategy and planning. The role taking and aligning briefs across business stakeholders and developing social media campaigns and/or content that deliver clear and consistent brand message while supporting stakeholders’ business objectives.
 
The candidate will also be responsible for analysis and reporting of the bank’s social presence using the available tools to ensure our approach is effective and that we are able to monitor conversations and craft necessary response strategies where needed.

Functional