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Manager, Demand Generation (B2C)

Remotedxb | dubai, United-Arab-Emirates | Posted June 11, 2026

Position Overview

Responsibilities
  • Develop and execute full-funnel B2C demand generation campaigns across digital, social, search, programmatic, and direct mail channels.
  • Own the end-to-end panelist recruitment funnel with a focus on volume, quality, and cost efficiency.
  • Design and run structured A/B and multivariate tests across creative, copy, audience segments, and landing experiences.
  • Build and maintain performance dashboards to track key metrics including CPL, conversion rates, and channel ROI.
  • Serve as the primary lead for external agency partners, managing briefs, timelines, and deliverables.
  • Partner with creative teams to develop compelling consumer-facing messaging that motivates audience participation.
  • Collaborate with Data Science, Research, and Brand teams to ensure recruitment meets demographic targets and brand standards.
Requirements
  • 6–10 years of experience in demand generation, per...

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