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Manager, Creative (Copy based)

AirAsia | Sepang, Malaysia | Posted June 04, 2026

Position Overview

Job Description

Your Role:

We’re hunting for a copy creative who speaks fluent internet. You’re a linguistic chameleon: digitally native, commercially sharp, and obsessed with impact over rigid grammar. If you need 2 days or an explanation for a headline, this isn't for you. You kill jargon, think digital-first, and write for humans who click.

You dissect briefs instantly into short, strong, catchy headlines. You banish corporate jargon, think digital-first, and write for humans. You’re a traveler at heart who knows how to make a message stick and click.


Your Mission:

  • Do & Guide: Stay fiercely hands-on. Craft hard-hitting campaigns and guide the copywriters to do the same. 

  • Conversion First: Prioritise ROI-driven copy to deliver maximum performance and growth. 

  • AI-Powered: Integrate Gen AI tools to supercharge your brainstorming and scale production without losing the human spark.

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