Purpose & Overall Relevance for the Organization:
adidas collaborates with top athletes, teams, events, and cultural icons to shape the future of sports and culture worldwide. At the heart of these partnerships is the Sports & Culture Marketing (Brand Partnerships) team, which drives a powerful global portfolio.As adidas expands its Brand Partnerships in Southeast Asia, particularly in Malaysia, the team is looking for a dynamic Sports & Culture Marketing professional to lead and execute a bold strategy.This role will oversee the implementation of Global, EM, and SEA Sponsorships (SpoMA) and Entertainment & Influencer Marketing (EIM) strategies in Malaysia. The focus: maximizing brand impact, enhancing key brand moments, and increasing Share of Search through strategic partner activations. Key Responsibilities:
Brand Partner Strategy & Management
Support the development and execution of the Malaysia Brand Par...