Enhance our brand's presence by leading the brand planning and refining our marketing investment framework in alignment with our strategic vision. Maintain consistent standards through methodical campaign planning and deployment. Serve as a primary reference for calendar coordination, financial planning, and storytelling, as the connecting point between activation functions.

• Direct comprehensive multi-year MAEX planning, aligning with SEA strategic objectives across all channels.
• Collaborate with finance and brand teams to strategize the MAEX plan, ensuring it meets annual KPIs.
• Supervise MAEX in‑season adjustments, maintaining alignment with forecasts, and periodically briefing upper management.
• Lead MAEX allocation recommendations, streamlining the entire process. ...