Job Description:

1. Responsible for the overall operation and strategy formulation of live streaming business, including anchor scheduling, content planning, and execution management.

2. Independently complete live streaming script design and process construction (opening rhythm, interaction points, conversion guidance, etc.).

3. Monitor live streaming performance in real time (online viewers, dwell time, interaction rate, conversion rate, etc.), and conduct post-mortem analysis and optimization based on data.

4. Identify key issues in the live streaming process (content rhythm, script, conversion breakpoints, etc.), and quickly adjust and optimize strategies.

5. Responsible for the management and training of the anchor team, improving anchor performance, content output ability, and conversion ability.

6. Collaborate with the advertising and content teams to streamline the traffic-content-conversion link and improve overall ROI.



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