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Lifestyle GTM Lead — Market Growth & Local Impact

adidas | petaling jaya, Malaysia | Posted June 24, 2026

Position Overview

adidas is seeking a Go-To-Market (GTM) Manager for Lifestyle in Petaling Jaya, Malaysia. This role involves executing seasonal GTM plans, translating SEA category direction into localized assortments, and ensuring strong market execution to drive sustainable growth.

The ideal candidate will have over 5 years of relevant experience in GTM, marketing, or merchandising within the sportswear or retail sectors. Key responsibilities include leading cross-functional teams and ensuring alignment across various departments.

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