Shape the future of marketing operations as a Lead Marketing Operations Manager with Geotab. This hybrid role emphasizes lead management and cross-functional partnerships.
As part of Geotab’s marketing team, you will oversee critical operational processes that facilitate seamless collaboration between marketing and sales. Your role will focus on developing sophisticated lead scoring models and ensuring data flows efficiently within our systems. This position is key in leveraging analytics to inform strategies that enhance overall performance and convert leads into sales.
Key Responsibilities:
• Collaborate on Marketo strategy and platform management
• Optimize lead management processes for efficiency
• Analyze funnel performance and marketing impact
• Maintain data quality and compliance across platforms
• Support ongoing training for junior team members
Requirements:
• Minimum of 7 years in marketing operations
• Deep knowledge of Marketo and Salesforce i...