Job Overview:
We are seeking a motivated and results-driven Lead Generation Specialist to join our dynamic sales team at Threatcop. The Lead Generation Specialist will generate and nurture B2 B leads through various outreach methods, including cold calling , cold emailing, and Linked In messaging. A key part of the role will involve leveraging advanced email marketing strategies, such as SPF, DKIM, DMARC, email warmup, and crafting B2 B personas for targeted email sequences.
Key Responsibilities:
Generate SQL (sales-qualified lead) , a lead that has a high probability of converting into a customer using outbound cold calls , emails, and Linked In messaging, specifically targeting cybersecurity products and services.
Implement SPF, DKIM, and DMARC for deliverability, conduct email warmup for sender reputation, develop B2 B personas for targeted outreach, and create automated email sequences to nurture prospects.
Design and execute targeted cold email campaigns, using Link...