***Profitability & Commercial Strategy

• Develop and implement pricing strategies to maintain healthy profit margins while staying competitive.
• Manage P&L, cost structures, and promotional budgets to maximize profitability.
• Secure brand funding for platform promotions, including co-marketing initiatives, vouchers, installment plans (IPP), and exclusive deals.
• Optimize category performance by analyzing sales data, market trends, and profitability reports.
• Identify new business opportunities to increase revenue and reduce operational costs.

***Brand Management & Business Development

• Own brand relationships and ensure alignment with Lazada’s strategic priorities.
• Lead Business Planning with top electronics brands to drive growth.
• Negotiate for exclusive product launches, promotional campaigns, and brand investments.
• Work with brands to implement Always-on...