Oliver McCrum Wines & Spirits is seeking a passionate, self-motivated Sales Representative to manage and expand our presence in San Francisco and the East Bay. We are a growing, Italian-focused importer representing a curated portfolio of family-owned wineries and artisan spirits producers across Italy. Our focus is on authenticity, regional identity, and long-term brand building. We are looking for someone who shares our commitment to quality, hospitality, and thoughtful salesmanship.

Key Responsibilities
Manage and grow sales across the territory
Develop and maintain relationships with a mix of on/off-premise accounts
Prospect and open 3-5 new accounts per month aligned with our portfolio
Conduct 15-20 in person sales calls & tastings on a weekly basis
Organize and run in-store tastings, staff trainings, and educational events to boost awareness on a weekly basis
Maintain strong product knowledge across wine and spirits categories
Execute...