Responsibilities

• Act as the product and business lead to deliver hyper-personalized engagement capabilities across all customer touchpoints.
• Gather and define requirements based on business use cases and data insights, collaborating with technology teams to design and develop solutions.
• Plan and prioritize product feature backlog and releases to maximize business value and align with the overall roadmap.
• Lead cross-functional teams in developing and launching personalization tools and features, including engagement automation, content management, A/B testing, reporting, and optimization.
• Provide clear direction to ensure team alignment on objectives, deliverables, and successful implementation of personalization initiatives.
• Define success metrics, monitor performance, and measure the impact of released features to drive continuous improvement.
• Develop release plans and champion platform adoption across the organ...