Position Overview
Join Islamic Relief Canada as a Direct Marketing Specialist, where you can leverage your expertise in donor communications. This hybrid role aims to drive engagement and fundraising success through innovative strategies.
As part of the Marketing Department, you will focus on creating segmented donor journeys that maximize retention and lifetime value. With 3-5 years of experience, you’ll utilize Salesforce Marketing Cloud to implement campaigns effectively. Your analytical skills will help monitor key performance metrics and optimize donor interactions.
Key Responsibilities:
• Manage and design strategic donor lifecycle communications
• Launch and test email campaigns to improve engagement
• Utilize data insights from Salesforce to refine marketing strategies
• Develop WhatsApp and direct mail communication strategies
• Collaborate with teams to ensure timely campaign execution
Requirements:
• Bachelor's degree ...