As the Integrated Marketing Communications (IMC) Specialist, you are responsible for executing media and communication strategies that align with the company’s marketing and business objectives. This role manages media planning, execution, and performance tracking across various channels to drive brand awareness, engagement, and conversion.

What you'll do

• Develop and execute effective media strategies by recommending optimal media mix (ATL, Digital, Influencer, etc.) and driving data-informed decisions using media principles
• Develop innovative strategies, leverage consumer trends, and ensure consistent messaging across platforms.
• Oversee end-to-end project management of media campaigns, including brief development, agency collaboration, budget optimization, and performance measurement.
• Collaborate with internal and external teams (brand, agencies, finance, production, etc.) to align on project objectives a...