Overview

We are seeking a highly strategic and execution-focused Integrated Marketing & Campaign Manager to lead a statewide marketing initiative focused on driving adoption of a Mobile ID platform and digital wallet integrations (Apple Wallet & Samsung Wallet).



This role will own the development and execution of a multi-channel, statewide marketing strategy, combining digital, traditional, and community-based campaigns to increase user enrollment and business adoption.



Key Responsibilities

Marketing Strategy & Campaign Execution

- Develop and execute a comprehensive, integrated marketing strategy

- Lead statewide and regional campaign rollouts

- Align marketing efforts with major product launches

- Partner with business development teams to support B2B adoption



Digital & Paid Media

- Manage paid media campaigns (Google, Meta, Link...