Key Responsibilities:
- Develop and execute end-to-end influencer marketing strategies.
- Lead and mentor the influencer marketing team to achieve campaign and business goals.
- Identify, onboard, and manage influencers across A+, A, B, and Micro categories.
- Create campaign concepts, content briefs, and influencer scripts.
- Plan and execute campaigns across Nutrition, Wellness, Lifestyle, and Fitness categories.
- Build strong relationships with influencers, agencies, and partners.
- Conduct competitor benchmarking and maximize share of voice.
- Track campaign performance, engagement, traffic, and ROI metrics.
- Manage campaign budgets and negotiate commercial agreements.
- Maintain campaign reports and influencer databases.
- Collaborate with Brand, Performance Marketing, Content, and Creative teams.
Requirements:
- 4–8 years of experience in Influencer Marketing, preferably in a D2 C brand or agency.
- Prior experience leading or mentoring...