Description

Major Job Responsibilities

• Collaborate with internal teams and external partners (e.g., Caterpillar) to align product offerings with customer needs and market trends.
• Serve as the subject matter expert on product application, ensuring the right machine is matched to the right job.
• Analyze industry trends, customer feedback, and competitive intelligence to inform strategic decisions.
• Assist in forecasting industry demand and manage inventory planning in alignment with long-term sales goals.
• Support sales execution by providing technical expertise, training, and content that enhances product positioning.
• Create customized solutions that highlight total cost of ownership advantages and drive competitive differentiation.
• Act as a key liaison with Caterpillar’s CI team and other strategic partners to influence product development and support.
• Drive cross-functional alignment to en...