Lead and manage the company’s sales operations with full ownership of revenue growth, market penetration, and commercial performance. Develop and execute high-impact sales strategies to build the sales function from the ground up, increase market share, and drive sustainable revenue growth in a highly competitive environment.

Key Responsibilities

• Develop and execute a comprehensive sales strategy aligned with company growth and revenue objectives
• Build, structure, and lead the sales function from the ground up, including processes, channels, and team capabilities
• Drive aggressive market penetration and expand the company’s presence despite low brand awareness
• Identify, develop, and grow sales channels (retail, wholesale, HORECA, and partnerships) to maximize market reach
• Lead and manage the sales team, set clear targets, and continuously monitor and improve performance
• Personally engage in high-value deals and key...