About the Role
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Lead Dyson’s U.S. media strategy across all channels, integrating full-funnel planning and activation to grow both category and brand presence. Partner with category directors and cross-functional teams to create annual plans, optimize campaigns, and maximize media effectiveness.
Key Responsibilities:
Strategy Development & ExecutionShape and implement annual media plans per category, plus cross-category brand initiativesIdentify high-performing and emerging media channels; test, learn, and refine strategiesOversee budget planning, costing models, and scenario planning to achieve commercial objectivesDevelop and maintain a Brand to Demand operating model, balancing brand-building and direct revenue goalsMeasurement & OptimizationLead media mix modeling (MMM), collaborating with insights, analytics teams, and agency partnersCascade actionable MMM reports; drive an environm...