Job Description (JD): Head – Marketing & Branding
Organization: GLA University
Campus: Greater Noida & GLA Online
1. Role Purpose
The Head – Marketing & Branding will be responsible for creating strong brand visibility, recall, and preference for:
1. GLA University – Greater Noida Campus as a Fully Industry Integrated Campus,
2. GLA Online as a trusted, affordable, flexible, and placement-oriented online education brand across India.
The role will focus on brand strategy, storytelling, communication design, and mass visibility, ensuring that both brands occupy a distinct and desirable position in the minds of admission seekers, parents, and working professionals.
The Head – Branding will own brand creation, communication quality, and long-term brand equity.
2. Key Objectives
• Define and own the brand positioning of GLA Greater Noida Campus as a Fully Industry Integrated Campus.
• Translate the industry-integration concept into simple, powerful, and rel...