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Saaki, Argus & Averil Consulting | Chennai, India | Posted June 20, 2026
Position Overview
Responsibilities:
1. Brand Management & Communication:-
Strengthen brand awareness and preference among both B2C and B2B audiences, aligning with Apple’s global marketing principles.Maintain consistent brand identity across all communication channels, creative assets, and customer interactions.Manage brand alliances, co-marketing initiatives, and local promotional activities with Apple and other ecosystem collaborators.2. Retail Marketing:-
Conceptualize and execute in-store marketing initiatives to increase store visits, conversions, and repeat purchases.Drive cross-selling and up-selling opportunities across iPhone, Mac, iPad, Watch, and Accessories portfolios.Create region-specific retail campaigns that embody Apple’s brand ethos while resonating with local audiences.Utilize customer insights to segment audiences and implement CRM-led campaigns f...