Key Responsibilities Develop and execute content strategy across platforms (LiinkedIn, Instagram, YouTube, WhatsApp, Website) Create educational and engaging content aligned with VIMA s advisory-led approach Manage social media channels and improve reach, engagement, and consistency Plan and execute lead generation campaigns (organic + paid) Work on branding initiatives including campaigns, messaging, and storytelling Collaborate with design and sales teams for campaign execution Track performance metrics (CPL, CTR, engagement, conversion)