Blue Light Card. Individually great, together unstoppable

The Role and the Team

This is a 6‑month fixed‑term contract. We're looking for a Head of Go‑to‑Market to build the sales and marketing engine that connects our members with local offers from independent businesses in their communities.

You’ll be accountable for the full end‑to‑end GTM process for BLC Near Me: positioning, demand generation, sales execution, onboarding, lifecycle growth, and up‑selling to paid listings, with a particular focus on connecting with and activating small local retailers.

You’ll manage a small team and work closely with Product, Engineering, Data, and the wider BLC platform to ensure the proposition and tooling support scalable growth. The role requires someone who actively uses AI to research, personalise outreach, accelerate content and campaign iteration, and improve the quality and impact of outreach, while maintaining high standards for brand, compliance, ...