Purpose of the role As the Regional FMCG Head, your primary responsibility is to oversee the FMCG P&L across all markets, spearheading the development and implementation of strategic marketing, brand planning, and business development initiatives to fuel the growth of the FMCG divisions. You will report to the CEO of the company.
Key Job Responsibilities - Lead and strategize sales and new business development of Modern Trade, General Trade, and HORECA channels in all operating markets in MENA.
- Achieve the budgeted sales and profitability goals of the NTO (Non-Traditional Outlet) division.
- Manage and develop trade channels to deliver growth: establish sales objectives by forecasting and developing annual sales plans per brand per region.
- Analyze and appoint distributor business in trade areas to improve revenue and profitability.
- Maintain sales volume, product mix, and selling price in line with supply, demand, changing tre...