The role of Head of Effectiveness is to lead the effectiveness agenda within Talon UK. By driving measurement growth and proof points within the OOH sector. Delivering exception campaign effectiveness studies, long term measurement laydowns and primary research projects that evaluate campaign and business performance and demonstrate the effectiveness of OOH within the wider media landscape. Working to support the growth of ad tech features and revenue through proof points for clients. Managing research partnerships and onboarding of new research agencies/partnerships to ensure delivering the best quality and value for Talon. Developing and maintaining relationships with agency and client effectiveness teams. Responsible for speaking at industry events and attending effectiveness conferences (e.g. Effworks Global) in addition to wider industry events to drive the OOH effectiveness narrative.

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At Talon, our mission is to unlock the full potential of out of...