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Head of D2C & eCommerce DACH

PepsiCo | Innenstadt, Germany | Posted June 12, 2026

Position Overview


Overview

The Head of DTC & eCommerce DACH is responsible for defining and executing the regional Direct-to-Consumer and eCommerce strategy across Germany, Austria and partly Switzerland. The role drives profitable growth, operational excellence and customer experience across all owned and marketplace-based digital sales channels. The objective of the Head of DTC & eCommerce DACH is to build and scale a best-in-class regional DTC and eCommerce business that delivers profitable growth, outstanding customer experience and strong brand impact, while ensuring operational excellence and strategic alignment with the overall company objectives.

This is a fixed-term position with a maximum duration of 12 months.
Responsibilities

  • Define and own the DTC & eCommerce (inlc Amazon) strategy for the DACH region in alignment with global and European eCommerce objectives
  • Full P&L responsibility for DTC, Amazon Germany and regional eCommerce ch...
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