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Mashreqbank PSC | umm al qaywayn, United-Arab-Emirates | Posted July 05, 2026
Position Overview
Key Result Areas Group Client Experience Strategy & Governance - Define and execute a group-wide CX strategy for Retail & Wealth across all markets and channels.
- Establish CX governance, service standards, KPIs, and controls to ensure consistent and compliant delivery.
- Balance centralized CX direction with local market requirements and regulations.
2. Omnichannel Service Excellence (Human & Digital) - Own end‑to‑end customer experience across Contact Centres, chat, digital servicing, and AI‑led channels .
- Ensure seamless journey continuity between chatbot, live chat, voice, and relationship service models.
- Drive improvements in CX metrics (TNPS, CSAT, FCR, complaints reduction) across all channels.
3. AI Enablement & Intelligent Automation - Lead the embedding of AI and Gen‑AI across service channels, including ...