Brand isn’t a support function here. It’s a growth engine.
Parfumado has reached an inflection point. We’ve grown from a startup into a real DTC platform: 30+ people, genuine infrastructure, a strong team, a fast-growing customer base, and a fresh rebrand. What we don’t yet have is a single brand lens. Today brand and campaign ownership is spread across Creative, Influencer, Category, Retention, Customer Happiness and the founders. That got us here, but the next stage needs one clear idea of who Parfumado is, one campaign architecture, and one person accountable for both.

This is that role. The Head of Brand makes Parfumado a brand people recognise, trust, and choose for reasons beyond price, and keeps every customer-facing team building toward the same idea of who we are.

Read this part carefully: <...