Our client is a US‑headquartered beverage company with a strong heritage in natural, clean‑label and functional drinks, and a recognised leadership position within its core category. The business distributes across tens of thousands of retail and foodservice outlets, with established brands and a loyal consumer base in North America, and is now sharpening its focus on profitable international expansion, particularly in Asia. The organisation is publicly listed, entrepreneurial in culture, and entering a phase of renewed strategic focus under a recently appointed CEO.

• Lead overall Asia strategy, P&L performance, and long‑term growth agenda
• Translate global brand and portfolio strategy into winning local market plans
• Build and optimise route‑to‑market models across developed and emerging Asian markets
• Drive distributor partnerships, key customer negotiations, and commercial excellence