Acquisition
• New customer growth
• CAC
• First order purchases
• Own the paid marketing budget: forecast, allocation, reporting, and spend-vs-forecast variance
• Manage partner agencies: briefs, scopes, SLAs, weekly business reviews, and performance measurement
• Analyze and fine-tune channel mix across platforms (online and offline); own the creative testing roadmap and a live view of winning and losing variants
Conversion
• Website conversion
• Onboarding funnel
• S...