About the Role:

As a Growth Marketing Lead (AI & Automation), you will own the end-to-end growth of our participant base — from acquisition to activation, retention, and engagement.

This is a build-from-scratch role, where you’ll set up processes, test ideas, and scale what works. You’ll use data and AI to drive decisions and improve performance over time.

What You’ll Do

• Set up tracking, dashboards, and growth metrics
• Run campaigns across paid ads, organic, referrals, and partnerships
• Turn signups into active and repeat users
• Launch email, push, and SMS campaigns
• Improve retention and re-engage inactive users
• Test ideas, analyze results, and scale what works
• Use AI tools to automate and improve growth efforts

Required Qualifica...