Requirements

• This role requires hands-on experience with digital marketing & analytics tools, advertising platform integrations, attribution models, and BI tools, along with the ability to independently drive analysis and optimization initiatives
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• Strong experience in Mobile Analytics / Web Analytics / Marketing Analytics / MarTech roles
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• Strong hands-on experience with Facebook Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM)
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• Experience in MMPs like Appsfyer, Adjust, Singular
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• Experience configuring tracking for advertising platforms (Google Ads, Meta, TikTok)
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• Solid understanding of web attribution models and cross-channel measurement
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• Advanced SQL skills for querying and transforming marketing datasets (BigQuery, PostgreSQL, etc.)
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• Experience with BI tools such as Looker Studio, Tableau, or Power BI
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• Strong analytical thinking with the ability to generate actionable insights from co...