**_MAIN PURPOSE OF ROLE_**

_Summarize the main purpose of the role._

Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

**_MAIN RESPONSIBILITIES_**

•Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.

•Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.

•Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.

•Identify product/service changes to meet customer needs.

•Liaise with other areas of the organization (e.g., production, R&D) ...