Roles & Responsibilities
Build digital marketing roadmap & proposals involving DV360 for clients, including awareness & acquisition campaigns, remarketing campaigns, app installs, and video branding.
Experience managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also experience linking App Analytics platforms to DV360.
Create different ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integrating platforms to import/export audiences and conversions.
Collaborate with internal teams to ensure implementation of tracking mechanisms.
Perform client account management responsibilities for display/True View/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads.
Monitor accounts daily with respect to budget caps, campaign pacing, lost bidding, impression share, and other key metrics to drive optimization strategies.
Support the creative design team with i...