Overview
As the Global Product Marketing Manager reporting into the VP, Global Growth Marketing, you will be the strategic voice of AtlasHXM’s product and service in the market. You will own positioning, messaging, and go-to-market strategies, aligning cross-functional teams to drive global adoption and revenue growth. This is a pivotal role bridging product innovation with customer needs across diverse geographies.
Key Responsibilities
- Product Positioning & Messaging: Craft compelling value propositions and messaging frameworks tailored to buyer personas, and designed to drive new Atlas platform feature adoption.
- Go-to-Market Strategy: Lead integrated launch plans for new features and product releases across global markets, working closely with Product, Sales, Customer Success, and Integrated Marketing teams. Including, collaborating with marketing intelligence on our positioning story to analyst and ranking sites.
- Colla...