At WHOOP, we're on a mission to unlock human performance and extend healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
Responsibilities - Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency, quality, and cultural relevance in all market-facing initiatives.
- Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth across key GCC markets.
- Act as the market expert, leveraging insights on consumer behavior, cultural dynamics, and competitive landscape to inform strategy and execution.
- Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations.
- Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activati...