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Executive Director, Retention and Loyalty

JPMorgan Chase & Co. | Wilmington, United States | Posted July 02, 2026

Position Overview

Step into a high-impact leadership role shaping how we retain and reward Card customers across the lifecycle. You’ll set the strategy for retention, product trade (upgrade/downgrade), and Ultimate Rewards, partnering across Product, Analytics, Digital, Finance, and Controls to deliver data-driven, omnichannel programs that drive loyalty, engagement, and long-term value.

As an Executive Director on the Customer Lifecycle Marketing team, you will set the strategic direction and lead a team responsible for retention marketing, product trade (upgrade/downgrade) marketing, and Ultimate Rewards marketing across the credit card portfolio. You will partner closely with cross-functional leaders (., Product, Card Portfolio, Analytics, Digital, Finance, Controls) to deliver lifecycle strategies and omnichannel programs (email, site, in-app, that drive customer loyalty, engagement, and long-term value.

Job Responsibilities:

  • Own lifecycle strategy across retention, prod...
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