Malaberg is a scale-up transforming lives with premium health, nutrition, and skincare brands, built entirely in-house as we scale across the UK and US markets.

We’re hiring a DRTV Channel Specialist to build a direct response TV acquisition channel from scratch inside our Growth team.

In this standalone role, you will own US DRTV end to end, from network selection and buying strategy through to response measurement and creative versioning. Working directly with our in-house creative team, you will turn TV into a measurable, profitable performance channel for one Malaberg portfolio brand.

What You Will Do

• Own the full US DRTV channel build: network mix, station and cable selection, daypart strategy, rate negotiation, and buy execution.
• Integrate vanity number and inbound call-centre response with digital capture, attributed back to spot, daypart, and creative.