**Director, Transactions Driver (SAF)**
_Reporting Line: Senior Director, Commercial Execution_

**Role Purpose**

The Director, Transactions Driver is accountable for driving incremental consumer transactions across priority channels by accelerating frequency, penetration, and conversion. The role focuses on execution-led demand generation, activating the right levers at the right moment across price, pack, availability, visibility, activation, and route-to-market. This role converts growth ambition into daily commercial actions, ensuring brands win at the moment of purchase and that demand signals are translated into tangible volume and value results.

**Key Outcomes**

+ Increased transaction count (buying occasions, baskets, frequency).

+ Improved conversion at point of sale.

+ Faster activation of demand levers across channels.

+ Stronger linkage between consumer demand signals and commercial execution.

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