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Director, Product Marketing, Kids Footwear

Adidas | Shanghai, China | Posted June 30, 2026

Position Overview

Purpose & Overall Relevance for the Organization:


  • Recognize sport and consumer insights.

  • Heavily influence category direction and drive its implementation.

  • Execute strategies to tactical plans.

  • Steer a cross-functional product creation team to deliver the category vision.

  • Lead and develop the category team.
  • Key Responsibilities:

  • Manage a team and develop their functional and social skills using available resources to create a top performing team.

  • Set and manage strategic category direction; ensure cross-functional alignment.

  • Identify new business opportunities to drive innovation and / or commerciality.

  • Develop an all for one attitude within the team to ensure smooth cooperation with interlinked departments.

  • Have full understanding of the product creation process to drive it forward.

  • Be a role model for all team members in regards to st...
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