**Job Description**

The Head of Performance Marketing will lead digital marketing across all digital channels, including search engines, social, and display and they will lead marketing analytics for the division. The ideal candidate will demonstrate superior technical expertise and organizational capabilities in project and campaign management, analytics, communications evaluation, data modeling, relationship skills, and commercial awareness.

**What You’ll Do**

+ Set the vision and lead a team of 8-10 people managing the audience development and engagement strategies for all digital marketing channels
+ Craft and implement a clear, cohesive digital media channel strategy that supports Blue Cross NC’s brand strategy, member acquisition and retention goals
+ Articulate how the channel strategy drives engagement with key audiences, including developing, maintaining audience segment definitions/personas, and using audience research and digital paid media ...