Join 407 ETR in Woodbridge as the Director of Promotions & Customer Engagement, focusing on strategic initiatives in loyalty and marketing. Your data-driven approach will enhance customer interaction and network efficiency.
In this pivotal role, you will lead a team responsible for executing growth strategies that span the customer lifecycle. Your expertise in marketing technology will enable the creation of effective customer journeys, fostering loyalty through tailored promotions. Continuous optimization through data insights will be essential for shaping initiatives that deliver tangible results.
Key Responsibilities:
• Oversee growth strategies for customer promotions and loyalty
• Implement data-driven lifecycle programs with analytics
• Develop a rigorous test-and-learn agenda for initiatives
• Foster customer engagement through innovative loyalty programs
• Optimize digital channels for efficiency and expansion
Requirements:
• 10+ years in senior data-...