Drive audience acquisition and conversion at BWZ as Director of Growth Marketing. This hands-on role requires building growth strategies and executing paid campaigns effectively across diverse platforms.

As the Director of Growth Marketing at BWZ, you'll own the complete growth process, including audience acquisition, conversion optimization, and structured experimentation. With a focus on data-driven strategies, your role involves optimizing landing pages, enhancing shareable campaigns, and collaborating cross-functionally with Media and Audience Ops. Your insights will inform decision-making and experiment implementation, as you continuously work towards measurable growth.

Key Responsibilities: • Own paid acquisition strategies across multiple channels • Manage referral programs and partnerships effectively • Optimize landing pages and signup pathways for efficiency • Audit onboarding flows and funnel processes • Establish and run an A/B testing framework

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