To formulate, develop and agree Territory Business Annual Plan with bottler counterpart, aligned with overall Company strategy to achieve annul objectives in assigned area sales volume and market share.

Get commitment with responsible territory on BAP.

Work with the bottler in implementing the programs designed to drive the profitable volume growth.

Monitor the sales performance and review progress with the bottler on a regular basis. Identify potential volume and revenue opportunities. Recommend sale incremental plans on the active exploitation of all market opportunities in bottler sales territory.

Responsible to support bottling partner to deliver annual business target and to ensure winning value share and execution in local markets