Lead the future of online investing with RBC Direct Investing as the Director of Digital Product Marketing. Drive strategy across channels, enhancing client engagement from discovery to retention.
This senior role at RBC Direct Investing demands a proven digital marketer with over 10 years' experience, particularly in financial services. You'll spearhead the marketing strategy across web, email, and app platforms while overseeing a team of talented marketers. Effectively communicate with stakeholders to deliver seamless digital experiences and champion the brand voice in all digital interactions.
Key Responsibilities:
• Develop and implement comprehensive digital marketing strategies
• Own the online conversion funnel and drive performance improvements
• Lead the discoverability strategy in collaboration with SEO and content teams
• Foster online brand storytelling in line with broader campaigns
• Mentor and develop a high-performing digital marketing team
Requi...