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Director Customer Experience Strategy

Healthfirst | New York, United States | Posted June 25, 2026

Position Overview

**Experience Strategy Development & Execution:**

+ Lead the development and ongoing evolution of the Medicaid customer experience strategy, aligned with organizational priorities, regulatory requirements, and member needs
+ Establish elements of mid-term experience strategies and operational plans for the Medicaid customer experience portfolio
+ Own and manage key Medicaid member journeys, identifying moments that matter, pain points, and opportunities to improve engagement, satisfaction, and outcomes
+ Translate insights into actionable experience strategies, initiatives, and roadmaps that can be delivered through cross-functional teams

**Personalization, Segmentation & Member Engagement:**

+ Lead the development and application of Medicaid member personas and segmentation frameworks to inform journey design, engagement strategies, and prioritization
+ Identify opportunities to personalize experiences across channels and touchpoints based on memb...

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