Responsible for tracking and implementation of analytical tools across our web and app properties to support Marketing, UX and Content Merchandising analytics.

Responsibilities

• Build and execute a plan for developing digital analytics infrastructure with the Google and Adjust tracking suit.
• Debug existing analytic set up on web and apps to identify gaps.
• Configure tags using GTM for web properties and work with developers to set up tags in Adjust.
• Configure marketing pixels on web and apps.
• Configure trackers, custom dimensions and metrics that are in line with our business and commercial KPIs.
• Take ownership of quality driven UAT approach and provide support for pre-release testing and quality assurance feedback for analytic code implementations.
• Perform ad-hoc analysis directly on GA/Adjust.
• Perform audits and validations on every implementation to ensure reliable data output.