1.) Campaign Implementation & Management

• Ensures the successful execution of performance marketing strategies with a focus on error-free implementation.
• Manages the end-to-end execution of campaigns across paid channels, ensuring that all campaign elements are implemented correctly.
• Monitors campaign delivery closely to ensure KPIs are met, making necessary adjustments based on performance.

2.) Tracking & Attribution

• Generates and implements UTM tags or tracking pixels on client websites or apps to track key metrics like impressions, clicks, and conversions.
• Ensures accurate conversion tracking, following standard procedures and guidelines.

3.) Data Analysis & Reporting

• Tracks, compiles, and reports on KPIs in collaboration with the analytics team to create regular performance reports.
• Identifies areas for improvement and optimization based on campaign data.