Job Summary
The Digital Marketing Sales Manager leads the end-to-end process of acquiring customers through digital channels. This role involves not only overseeing multi-channel campaigns (SEO, SEM, Social, Email) but also managing the sales funnel, forecasting revenue, and leading a team to hit growth KPIs.
Key Responsibilities
● Strategy & Planning: Develop and execute comprehensive digital sales and marketing strategies aligned with business revenue goals.
● Campaign Management: Oversee paid acquisition (PPC, Social Ads), organic growth (SEO), and retention (Email/CRM) to drive lead generation and conversion.
● Sales Funnel Optimization: Analyze the digital customer journey to identify drop-off points and implement A/B testing or CRO strategies to maximize sales.
● Budget & ROI Ownership: Manage marketing budgets, forec...